![]() In the SEO world, these are called LSI (Latent Semantic Indexing) keywords and they help Google understand the content of a web page more deeply. ![]() It needs to go much further: You need to identify all the relevant keywords for your content and cover them in your post. This means that your keyword research doesn't stop at identifying one main keyword with good organic traffic. Google's algorithm penalizes any content that doesn't add value.Īsk yourself what your target audience wants to know when they land on your page, and make sure you cover as much of what is relevant as possible. Your content marketing efforts will be for naught if you publish superficial content that hasn't been properly researched. If the top results are videos, written content might not be the best format. If the search results show mostly product pages, you're going to have a hard time ranking with a listicle. Writing relevant content starts with figuring out what the search intent is for the keyword you're targeting.Īn easy way to figure this out is by looking at the Google SERP results and see what is currently being shown to users. By using the right tools, you can save hours of time and get great results. In this post, we'll go over all three of these points and show you how to do it quickly and efficiently. Taking the time to answer these questions and do your research should be the first step when writing content.
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